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The Right Way to Grow Your Business By using this Powerful Brand, Audience and Content-Marketing ToolWe've been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn't just a fun app where you can post food, holiday and family pics.Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.A note of caution: there are several people out there who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.These kinds of followers have zero value. In fact, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.Based on the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.The ultimate way to build your Instagram followers is when you are authentic to your brand and your audience.Here are 3 tips to help you get real Instagram followers:1. Tell a tale with HashtagsIt's great to use your business name as a hashtag, but you need to think beyond that.In order to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. You intend to start a conversation when you're sharing posts for things such as:? Events? Promotions? Contests? Product launchesA good example of a brand would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and also to use the hashtag when they share photos of their meetups.By using engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.2. Get buy igtv views is about photos, so many people think of the caption as an afterthought.Don't neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.Here are some suggestions to help you build up followers on Instagram together with your posts:? Use questions in your caption. Write your question at the beginning of the post in order that people see it first.? Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired another person.? Ask visitors to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.A great example of a brandname that does personal posts well is the @NatGeo Instagram account.They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the world.Remember in terms of using Instagram posts to get followers, it's all about being authentic. Avoid questions atlanta divorce attorneys single post or tell a personal story that isn't genuine.3. Go LocalOne of the best ways to build your Instagram followers is to get to know your neighbours!Whether you're creating Instagram ads or want to promote your event in a particular area, you can see what's going on near you by visiting the search page and clicking on the Places tab.Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this is the start of an organic interaction.

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