Sales models have evolved over time. Social Media Marketing has also evolved simultaneously. Social Selling is a combination of these two. This allows salespeople to target their buyer personas much accurately, establish a position of leadership and trust using social media networks and followers. This would help get in front of the buyers who will be inaccessible through other channels of reach-out and can get them the meetings and also engage with them throughout the buying cycle and make them buy.
Agenda of the Social Selling Training
What is Social Selling
Changing Landscape of Buyers
Integration of Social Selling into Traditional Selling