Marketing has brought about a gigantic disruption in itself and the areas surrounding it! Today, marketing is not just print ads or TV commercials, digital marketing is the latest buzz in the marketing town, especially for the B2B industry. The B2B industry is making use of marketing techniques that are resulting in personalization and long-term relationship building. This has become possible due to B2B marketing automation. Now that the 78% of the high-performing marketers in this industry are adopting B2B marketing automation techniques and tools that are identified as a key contributor to improved revenue streams, it is evident that B2B marketing automation is the upcoming Beyoncé of this industry.
B2B at a large scale is about generating quality leads that result in stronger relationships with the clients. This has been recorded as one of the most beneficial results of B2B marketing automation.
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